When I think of public relations I also think of promotions, advertisement, and media. Public Relations also Is the front end person when It comes to anything about the product. Press, Inquiries, and Information about the product itself are given by the public relations department. According to Edward Barneys, “Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance” (Cole, 2007).
Edward Barneys was known to be the first person to define public relations but room a psychological perspective. Sigmund Freud Is also his uncle so we can see where his Influence Is from. According to the Public Relations Society of America, Public relations helps our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony (APRS, 2007).
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Among the many institutions of our society, public relations serve as a connection for institutions to develop relationships with several deferent audiences to sell their product or service. Another definition of public relations Is the efforts to establish and malting a company’s Image with the public (Investigators. Com, 2007). Although there are many different types of definitions the main word I picked up is public. Through research I found, the word “public” not only means the audience but also key steak holders within an organization.
There are many organizations, business, and institutions that all need public relations in order to remain successful in business. In closing, public relations must work together with good marketing , research, and communication In order to satisfy the needs and wants of the organization including the customers, employees, suppliers, and society. In the long run, public relations will ensure the satisfaction and success of meeting the needs of the organization itself.