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REPORT ON 10 P’S OF MARKETING EXECUTIVE SUMMARY The product launched is HAIR COLOURING BRUSH, with refill capability under the name of EASE PRODUCTS COMPANY. The product will be launched at Pune on 25 July and then later at , New Delhi, Mumbai, Bangalore and Kolkata, Chandigarh after a gap of one week. The youth specially is very fond of coloured hair so this product is very useful for them as they don’t have to go to the parlour every time and can have an easy means of colouring hair anytime.
Moreover the hair start loosing colour gradually and become rough,but this product is gentle on hair and can be used again and again to maintain the colour on the hair. The brush has a tubular structure where the colour is mixed and can be refilled time and again. The brush will cost Rs 500 and the hair colour packets will cost from Rs80 to Rs200 depending on the size of the packet. It has advantages like sleek size, handy, easy to use and effectiveness. PRODUCT NAME- HAIR COLOURING BRUSH
INTRODUCING THE HAIR COLOURING BRUSH. Having coloured hair is today’s provogue. People often go to parlours for getting their hair coloured and end up paying exorbitant amounts. Hair colouring may range from Rs500 to Rs5000 depending on the hair colour brand used. various brands used are Loreal,Garnier,Schwarkopf etc. Hence this product can solve many of the problems. The 10 P’s of Marketing of are- 1. Price 2. Promotion 3. Place 4. Product 5. Process 6. Packaging 7. People 8. Partners 9. Perception 10. Performance 1.
PRODUCT- The product I have chosen is the hair colouring brush. The youth specially is very fond of coloured hair so this product is very useful for them as they don’t have to go to the parlour every time and can have an easy means of colouring hair anytime. Moreover the hair start loosing colour gradually and become rough,but this product is gentle on hair and can be used again and again to maintain the colour on the hair. The brush has a tubular structure where the colour is mixed and can be refilled time and again. . PLACE- The product will be launched at Pune on 25 July and then later at , New Delhi, Mumbai, Bangalore and Kolkata,Chandigarh after a gap of one week . Since these places have a good amount of student population,hence would serve as the ideal place for the launch. 3. PROMOTION- The company has tied up with Priyanka Chopra who will be endorsing the product. Moreover the advertisement on the television will start from the 1 July as well as in the print media in all the leading news dailies. . PRICE- The brush will cost Rs 500 and the hair colour packets will cost from Rs80 to Rs200 depending on the size of the packet. The brush will work on electricity and the tube can be refilled time and again with the same or different colour. 5. PACKAGING- The brush will come in a sleek packing,so that it is convenient to fold it and put in purse,hand bags etc i. e. it is easy to carry. It will also consist of a durable holder to hang the brush in the rooms,pair of gloves. 6.
PEOPLE- The target audience would be from the age of 16 to 70 years. This is because other than the youth who will use it the maximum,it can cater to the elderly people who often colour their white hair. Thus it will cover a large group of people. 7. PARTNERS- The company has a tie-up with Loreal. It will provide an exclusive range of colours and at much reduced costs than that available at the parlours or in the market. Loreal products are smooth on hair and with good retention power.
The colour packets will come in various sizez and would range from Rs80 to Rs200. 8. PROCESS- The company holds the responsibility of repairs if any during the first one year after the purchase of the product. For the convenience of the people the phone numbers of service shops in the launch cities will be provided in the packing,and one call to the service centre will get the work done. The company workers will pick up the product from the home and deliver it back in the specified amount of time.
For the residents of the other cities using the product they will have to courier the product to the specified centers and the courier charges will be reimbursed. 9. PERCEPTION- The product is a one time buy,it will save a lot of money and efforts to go to the parlour. Therefore the people can perceive it as a one time investment,which is worth buying. 10. PERFORMANCE- The product is assumed to start performing within 2 months of its launch because of the wide target audience and due to the other advantages like sleek in size, handy, easy to use and very effective.