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Web site design, will be able to meet our needs. The Web site will be vital for McBride success. The company will keep operating expenses low by employing only a few brokers and a support person in each office. We will depend upon the company Web site and self-serve kiosks located in the offices to educate customers about the various loans that are available and to sell those customers on getting their loan through us. The majority of our advertising will be directing potential customers to our Web site and, from there, on to our offices. It is imperative that the Web site educates customers about and sells them on our reverie. Vomit a 10- to 12-page written evaluation of the existing website, including recommendations for improvement ( from McBride Service Request) Provide an executive summary detailing how your design achieves McBride needs. The design should consider the following: * How the Web site can effectively educate and sell services to customers. * Using the Web site for communication. * How the Web site can enhance customer service. * Internet security issues. * How the Web site could link to partnering businesses. * How the Web site could be used to generate revenue. A thorough investigation of top 20 design criteria.
The list of design criteria created by the team, including a description of why each was considered to be important Appearance I New attractive logo I Better Color Scheme I Consistent design I rounded corners (bubble technique) box shadows and text shadowing (light boxes) I transparency for data fields Content I Staff list with links and photos Clear and understandable contact information I Provide List of services section A Testimonials section I Consistent navigation within the entire site I Functionality I Well-structured file system I Quick to load I Standard CSS site-wide I Easy navigation I
No horizontal scrolling I Website Usability I clear navigation I proper security I compatibility for multiple devices I compatibility for multiple browsers I SEE I All graphics have ALT label I Tags are current and accurate to improve SEE I determine the intended purpose and audience. Complete a comparative review of two sites with purposes and audiences similar to those of the Virtual Organization site you are evaluating. Use the design criteria developed by the team for the review. The results of the comparative review of sites Buddy’s Comparative Worksheet. Questions 1 1st Website 1 2nd Website I
The First Look I HTTPS://www. Blender. Com/b/begriming/ I http://www. Misrepresentation. Co. UK/ I What was your initial impression of the site? Did you feel bored, overwhelmed, or confused? I very weak site I another eye chard I How much time did it take to realize the purpose of the site? I found with a specific search, but had I happened upon the site it would have gotten passed up, it looks like an eye chart I found with a specific search, but had I happened upon the site it would have gotten passed up, it looks like an eye chart I What is the target audience for the site?
I evidently someone who as mortgage needs or lives in a barley furnished apartment I mortgage I Did the site look the same in multiple browsers, if multiple browsers were available? I yep, looked bad in IEEE and Chrome I small in all browsers Was there contact information immediately available? I on home page, link for E-Mail and incorrectly formatted phone numbers I not much, had to look for it I Were there indications that you could trust the site? What were the indications?
I has license numbers and a copyright, said equal housing opportunity. The Apply Online was a secure page. I had registration numbers but no SITE safety I Was he text easy to read and easily scanned so that you did not have to read every word? I Again, Eye chart. Too small I What are your thoughts about the layout and colors of the site? What impression do they give? I looks like a bulk designed site I colors were K, blue, calming but the footer was at 50% on the screen Finding Your Way Around I How was the navigation organized?
I drowns from the top, all working and matching head/foot I buttons on top. 7 total no subs I When using the navigation, was it intuitive or did you need to use some trial-and-error to figure out what was behind each link? Irked good I worked k I Was there a clear way back to the home page from every page of the site? I yes, buttons never changed I header and footer never moved I Did you find the navigation to be consistent throughout the site? Sees yes I Were there any pages on the site that forced you to use the back button because you could not figure out another way to move forward? I none I no The Content I How easy was it to find the important information? Was it prominently displayed or buried in detailed paragraphs? I not overly difficult. A lot of good information here. Different calculators I just small print I On pages with lots of content, ere there features to help you find what you were looking for, such as links across the top of the page that took you to other parts of the page?
I nope, had to scroll back to the top I nothing big enough to scroll I If there were articles on the site, could you tell when they were written? I no reference to when it was created or updated I none I Did images on the pages contribute to the user experience? I no, not many there to speak of I no I Was the text well written and free of mistakes? Did you find any spelling errors? Were there broken links? I none found I none found I Your Thoughts I What impressed you the most about this site?
I Very thorough on the information, but I had to zoom the browser to be able to read it I single page from every button with no excessive information I What features on this site would you want to make sure to incorporate into your own site? I calculators and quantity of information I reduction of sub-pages I What would you change if you were the owner of the site? I Contact information would contain a photo and be correctly formatted I make it fit the browser I What features on this site would you make sure to avoid when creating your own site? Roger text, which would mean bigger pages, and anchors to get back to the top I small text I New attractive logo I logo very plain I very generic logo I Better Color Scheme I for sure, not red/black/white I blue Cool Consistent design I this WA good, head and foot on every page I from a template I rounded corners (bubble technique) I did not have, very square and a lot of blank background on the sides I square I box shadows and text shadowing (light boxes) I none, all very basic and flat I none I transparency for data fields I fields seem to be coming from a template. I yes I
Staff list with links and photos I see the person’s name, but nothing else. Physical address is in the footer only and no map I no information at all I Clear and understandable contact information I phone number and a form to fill out. Not good if you don’t want to send the form I buried I Provide List of services section I very good amount of services here, not organized very well with links I A Testimonials section Not visible to the public, or there have been none submitted I none I Consistent navigation within the entire site yes, very good from a template here I yes I Functionality I
Well-structured file system I nun I nun I Quick to load I yes, not slow at all I speedy I Standard CSS site-wide seems to be, because all the text is an eye chart I has a CSS, but why so small I Easy navigation I slightly muddled under the buttons, just a lot of information I much more organized I No horizontal scrolling I none I for sure I clear navigation I yes yes proper security I yes, HTTPS for form submissions I not required here I compatibility for multiple devices I yes, equally bad in all devices I bad on all I compatibility for multiple browsers I yes, equally bad in all browsers I bad in all I
All graphics have ALT label I none to be found I none I Tags are current and accurate to improve SEE I none to be found I none Jonathans Comparative Worksheet. The First Look I http://vow. Muffins. Com/Default. Asps I http://www. Elaborateness. Com I What was your initial impression of the site? Did you feel bored, overwhelmed, or confused? I The site seemed clean and well balanced I My first impression of this site was that it was tacky. I How much time did it take to realize the purpose of the site? I No time, but I was looking for this type of site. Was pretty sure what the site was before I viewed it.
I It actually took me a while to figure out that this was the mortgage site that I was searching for. Aesthetically it did not look like a financial site. I What is the target audience for the site? I People in need of financial services, this site seemed more targeted to a younger audience than the other site. Across the top banner is a picture of a young family. Maybe men interested in a mortgage company with fringe benefits? Did the site look the same in multiple browsers, if multiple browsers were available? I Yes looked at this web site from my macaroon in safari and chrome and they looked identical.
I Yes I looked at his web site from my macaroon in safari and chrome and they looked identical. I Was there contact information immediately available? I Yes the contact information was located centered at the bottom of the page I Yes the contact information was located centered at the bottom of the page Were there indications that you could trust the site? What were the indications? I The only indication that this site was trust worthy was how clean and professional it looked. The site layout categories and navigation was logical and well laid out.
I The site does have a few badges from professional associations at the bottom UT I believe most would disregard this companies credibility well before they reached the bottom of the page. I Was the text easy to read and easily scanned so that you did not have to read every word? I Yes the use of different heading sizes is a very powerful tool that this site utilizes well. Its amazing to me how a site that uses the familiar text ratio’s adds to the credibility and trustworthiness of the company behind the website. I I wouldn’t say so because it was hard to look at.
The white font and background hurt my eyes and caused me to turn down the brightness of my monitor, It actually hurt my eyes. I What are your thoughts about the layout and colors of the site? What impression do they give? I Clean and professional, it was bland and clean. That’s pretty much what I would expect from a mortgage company. I Gaudy and shockingly in poor taste. It looked more like a dating site than a mortgage company. L Finding Your Way Around I How was the navigation organized? I The navigation for this site was logical and easy to navigate with a lot of information nested well in a way that did not overwhelm the homepage.
I The website clearly had a lot of information from all the tabs located down the left side of the page. I When using the navigation, was it intuitive or did you need to use some trial-and-error to figure out what was behind each link? I Yes the website was designed logically for easy navigation. I This website navigation seemed very flat with a lot of tools available on the homepage that wasn’t nested or categorized logically. Was there a clear way back to the home page from every page of the site? I The top graphic on this site has navigation that remained consistent on the pages across the site.
I Yes the navigation bar across the top remained the same throughout the site with a home button clearly noted. I Did you find the navigation to be way to move forward? I no I no The Content I or buried in detailed paragraphs? I Yes both these sites had the standard buttons and calculators that are standard across these types of sites. I ditto On pages with lots of content, were there features to help you find what you were looking for, such as links across the top of the page that took you to other parts of the page?
I This site just did okay with having features on the pages, it seemed more informational, though I did see one button that lead to the ability to apply online. I This site did a better job of having tools and features available en the pages that you navigated to. If there were articles on the site, could you tell when they were written? I I guess both these sites had pages of information in a article format, neither distinguished when the information was published. I See previous I Did images on the pages contribute to the user experience?
I Yes, they were obviously stock photos but not in poor taste. I No, quite the opposite. They took away from it greatly. I Was the text well written links? I Non that I noticed. I Non that I noticed. I Your Thoughts I What impressed you the most about this site? I How well the layout and architecture of the site. I The features once I was forced to examine the for this assignment. I What features on this site would you want to make sure to incorporate into your own site? Good blocking and professional graphics and coding.
I This site had a lot of interesting content, I will be looking to buy my first home site and will come back to look at the information for my personal use. What would you change if you were the owner of the site? I I would add some personality to the site. It looks too much like a cookie cutter design and implementation. There was no personal touch to the site. I I would have it professionally redesigned. This site looks amateurish. It had the design off travel agency more than a mortgage company. I What features on this site would you make sure to avoid when creating your own site?
I There were no features that this site utilizes that I wouldn’t want on my site. I I don’t know if you would call it a feature but I will be sure never to use buttons whose text are the same color as the background for the page (especially when its white) I Evaluate the use of design principles within the Virtual Organization site using the design criteria developed within the team. Evaluation of Current McBride Site Questions I McBride Financial I The First Look I What was your initial impression of the site? Did you feel bored, overwhelmed, or confused? I Holy WHITE. Site is white with text.
Are the people McBride or some homeowner? I How much time did it take to realize the purpose of the site? I Had to read a little, still not sure. Need a tag line or slogan at the top I What is the target audience for the site? I In a five state representational purchasing either a primary or secondary residence. Retirees purchasing a primary or secondary residence. Families and/or individuals purchasing correctional properties. I Did the site look the same in multiple browsers, if multiple browsers were available? I didn’t check I Was there contact information immediately available? I kind of.
Hover over on a map with address and phone numbers I Were there indications that you could trust the site? What were the indications? I no statement of certifications or security to be found on the site I Was the text easy to read and easily scanned so that you did not have to read every word? I not too bad, color was pretty calm. Very wordy I What are your thoughts about the layout and colors of the site? What impression do they give? I calm and peaceful, too much white. I Finding Your Way How was the navigation organized? I buttons across the top. I When using the out what was behind each link? Draught forward I Was there a clear way back to the home page from every page of the site? I yes, home button never moved I Did you find the navigation to be consistent throughout the site? I yes I Were there any pages on the site that forced you to use the back button because you could not figure out another way to move forward? I no I The or buried in detailed paragraphs? I pretty buried. And too wordy I On pages tit lots of content, were there features to help you find what you were looking for, such as links across the top of the page that took you to other parts of the page?
I not applicable. I If there were articles on the site, could you tell when they were written? I an I Did images on the pages contribute to the user experience? I not so much, they didn’t have explanations. I Was the text well written and free of mistakes? Did you find any spelling errors? Were there broken links? I didn’t see any I Your Thoughts I What impressed you the most about this site? I it was basic and simple I What eaters on this site would you want to make sure to incorporate into your own site?