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The term “New media” and the term “public sphere” are necessarily to be defined; New Media can be defined as the media are more focusing upon computer technologies and digital content production whilst other cultural arms and context in which technologies are used and the term public sphere can be defined as the collection of places and spaces from neighborhood cafes to Internet chat rooms where private individuals can speak their minds in public, form opinions, and become independent agents in governing the state (Habeas, 1989).
The public sphere theory helps understand the role of mass media in contemporary society. The first point is how new media help to gather general public together in order to speak out; the second point will focus on how business and organization uses new media to create a pacific public sphere for the general public; the third point will explain government and politicians use new media to control public sphere and the last point will examine how cultural element can have influences on the ability of new media in public sphere. Essay Outline: Background: The idea of Haberdasher’s theory on shaping public sphere (Benson.
R) and ideas on current new media user using the net (Van Dick) Introduction: Definite the term “New Media” and “Public Sphere” (Howled,K. ) Four argument points: – New media help to gather general public together in order to voice out – Business and organization uses new media to create a specific public sphere for the general public – Government and politicians use new media to control public sphere – Cultural element can have influences on the ability of new media in public sphere For the first point: Due to the decrease of government ability on managing the political system, general public are willing to fight for global civil society. Chattels. M). Use umbrella revolution as an example to support the idea of how new media help to gather general public to speak out in order to fright for democracy. (Griffith. ]) For the second point: Business and organization promote their own products and goods using new media, thence, business and organization become globalize and the advertising for the product and goods become commercialese. By doing this new media establish a different public sphere. Hazard,S) For the third point: Use different countries as an example to show how different cultural aspect can have influences the ability on new media in public sphere. For example, China government blocked all the social media such as Faceable, Youth, mainstream and twitter. (Deadlier. P) For the fourth point: Different culture may have different views about using new media for public sphere; contrast different country and compare the view about using new media for public sphere.