BMW Group Business Strategy Assignment

BMW Group Business Strategy Assignment Words: 398

Internal Verification Analyses how the business environment is considered in strategy formulation. Define the context of business strategy Explain the significance of stakeholder analysis b Conduct an environmental and organizational audit of a given organization Apply strategic positioning techniques to the analysis of a given organization d Understand the process of strategic planning. Demonstrate ability to think strategically Prepare a strategic plan for a given organization based on previous analysis Merit grades awarded MI Distinction grades awarded Assignment ( ) Well-structured

Here a total of 13,207 BMW motorcycles were registered (previous year: 15,342). In the USA, BMW Motorcar’s third largest market, the market as a whole decreased by 41. 6%. As you can see, the BMW Motorcar keeps failing in three big markets. Some people will say that BMW hasn’t achieved its mission and follow the vision because of these numbers above. However, we have to look back at the crisis in 2009 to understand how much effort that the company has tried.

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It’s fair to say that BMW “haven’t only reached the target itself but also achieved the second lowest decline in sales amongst the competition”. II. Stakeholder analysis Stakeholders are known as everyone who affect or are affected by the behavior of the organization so that every company has its stakeholders.. There are three types of stakeholders in an organization: internal stakeholders (employees, management), connected stakeholders (shareholders, customers, suppliers, financiers) and external takeovers (the community, government, pressure groups).

Consolers into two groups like this: However, In some documents, you wall broadly see Tanat teen Stay From their interest, there is response risk made for the company which is shown in the table below: Stakeholder Interests to defend Response risk Internal Managers and employees Jobs/ careers Money Promotion Benefits Satisfaction Pursuit of systems goals rather than shareholder interests Industrial action Negative power to impede implementation Refusal to relocate Resignation Connected Shareholders Banker suppliers

Customers Increase in shareholder wealth, measured by profitability, PIE ratios, market capitalization, dividends and yield Risk Security of loan Adherence to loan agreements Profitable sales Payment for goods Long-term relationship Goods as promised Future benefits Sell shares or replace management Denial of credit Higher interest charges Receivership Refusal of credit Court action Wind down relationship Buy elsewhere sue Government Interest/ pressure groups Jobs, training, tax Pollution Rights Other Tax increases Regulation Legal action Publicity Direct action

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