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Advertising Regulation Abstract Advertising today comes in various forms of information such as television, newspaper, Internet, etc. With all these types of outlets of advertising, these regulations are put into place for the industry to follow on what can be put out there for the different type of audiences the advertising can affect. There are many types of advertising that these regulations pertain to for example tobacco and children. Currently, the market is using the self regulation law to promote to children which could become, in my opinion, a form of brain gashing for children.
The following research will discuss my viewpoints on the topic of advertising regulations along with articles to support my findings. Advertising regulation can be defined as the laws and rules in which products can be advertised in a particular region. In this day and age the government is leaning towards self imposed advertising regulation in which the companies can decide what is good for their selected audience. “Some of the nation’s largest food and beverage companies proposed new self-imposed regulations
Thursday to drastically restrict the kinds of products they advertise and market toward children” (Sideman, A. , 2011, 15). There is a lot of controversy on what companies are trying to advertise and people think government regulations towards an audience under the age of 1 8 would be monitored closely. Advertising has developed to be more and more pervasive. Back in the day we used to get ads on television and radio, in print, and on the stray roadside banner. Now, it is all over the place, from the ads on the floor of grocery stores to logo-covered trash cans.
There are also guerilla marketing techniques and product placement in television and movies that keep brands in our consciousness all the time. I believe that advertising junk food, fast food, and sodas encourage unfortunate eating habits, and some people argue that ads for television, film, and video games promote violence and laziness, in addition to America’s obesity problem. I would even argue that regular exposure to fashion models encourages eating disorders in young Women and girls who feel they aren’t good-looking unless they are as skinny as the models. The regulations will give the companies time to make adjustments.
Now, as it stands, the recipes of about one-third of all food and beverages marketed toward children would have to change, or the companies will not be able to advertise those products after DCE. 31 , 201 3″ (Sideman, A. , 201 1, 15). Another form of advertising that regulations need to be imposed on are deceptive advertising. In today’s world it is frequently show cased and more forcefully, especially using celebrities to entice the young audience. “Industry self-regulation is sometimes preferable to government regulation, specially on matters concerning free speech.
Loopy as the Motion Picture Association of America’s ratings system is, it’s better than what you’d probably get by putting such decisions in the federal government hands. But the restrictions advertisers impose on themselves when they market to young children are, as any parent knows, extraordinarily accommodating. The use of toys to lure children to McDonald’s is perhaps the best example” (Noah, T.. Internet). Overall, there are a lot of advertisements that can deceive any consumer. Consumers are advised to look and listen carefully to ads and to e skeptical of what the ads are claiming.
Every time a consumer sees a “sale” sign or a commercial with a lot of small print, just think about what really is going on. A lot of the time, the ads are just trying to make the product or service seem more appealing to the consumer and to make them want to go out and buy it. Deceptive advertising is something that can be regulated by either the firm themselves, consumers, or even other firms, such as competitors, who believe claims are false. It is illegal to lie about a product or service that is being offered to consumers.
Many more regulations are happening to protect consumers. It is very important for advertisers to not try to create a false perceive image for the consumer. “The tremendous amount of money spent on advertising is a testament to the importance of advertising in our economic system. In a sense advertising fuels the economy. Unfortunately, the integrity of the advertising community must be monitored. Deceptive advertising legislation is continually being updated and improved to reflect the changing product lines that appeal to a public with specific growing needs and wants.