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The mission of the company asserts that the organization Is planning to move awards enlargement of its business by ensuring its presence in all the major cities of Australian market by the year 2020. The basic focus of the company is on three parameters: Quality, Unique items and Selection In this post modern era every organization should direct their marketing strategies In way that the strategic goals could be achieved smoothly and efficiently. Strategic direction Is a course of action that leads to the attainment of the set goals of a company.
It is also the vision of the company that is necessary for success in giving erection for employees to follow in order to achieve set goals. Setting strategic direction involves finding a target direction and committing to get there. It begins with developing a clear vision for a company thereby increasing its competitive advantage. Mission and vision of a firm Mission Is what the firm Is, whereas vision Is a forward-looking view of what the organization wants to become. Mission statement may include a vision, business definition and values and/or statements about an organization’s purpose. Get;By 020,Hoist will have a significant retail presence in home wares in every Australian capital city ;Starting with 15 stores in the Great Brisbane area and growing to 100 Australia wide. ;Hoist will be a national retail brand, catering to the needs of home makers with a range of unique, high quality home wares made accessible to all have to be analyzed in reaching its goals, so the manager has to provide brief summary evaluating two alternatives, including the benefits and risks associated with each option and finally recommending for the opportunity most likely to produce exults.
The objectives that are set by Hoist are difficult to e achieved with the current capabilities and resources. It is because company has limited number of employees. In addition to it, the focus with which company operates to have its stores as bright and comfortable for shopping is not in alignment have a gap between the objectives set for the company and the current strategies, capabilities and resources of the company. Opportunities With the help of external environment analysis, a company will be able to develop a list of opportunities and threats that are provided by the environmental factors (David, 2006).
This section of task 1 highlights the two major opportunities for Hoist along with their analysis. Two marketing opportunities that meet the objectives and the evaluation of risk and benefits of each opportunity are: * A growing market in high growth area with a significant percentage of the target market still not aware of Housing’s offer. * Increase sales opportunities outside of our target area-greater Brisbane. Marketing mix Housing’s marketing mix is comprised of these following approaches to pricing, distribution, advertising and promotion, and customer service.