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Question 1: Imagine that you are the brand manager for Gillette and your competition Wilkinson sword has launched a new campaign online which has affected your monthly sales, as the brand manager what will you do? a. Launch a promotional activity giving a discount on your current product b. Create a new discussion on your Facebook page talking about the benefits of your product c. Create a mobile application that doubles as a useful tool in the daily needs d. Send a mailer to all your loyalty card members and give them an irresistible offer e.
Setup an activity at local malls and increase sales Question 2: Apple has recently launched the new iphone 4, being the brand manager for Nokia mobiles, how would you tackle this problem? a. Launch a promotional activity giving a discount on your current product b. Create a new discussion on your Facebook page talking about the benefits of your product c. Create a mobile game that lets your user win a free Nokia phone. d. Send a mailer to all your loyalty card members and give them an irresistible offer e. Setup an activity at local malls and increase sales. Question 3:
Dell has planned to launch their laptops with the latest version of Windows, you being the Brand Manager of Lenovo have to do the same. How will you divert more customers to buy Lenovo over Dell? a. Launch a promotional activity giving a discount on your current product b. Create a new discussion on your Facebook page talking about the benefits of your product c. Create a mobile application that explains the benefits of the new operating system. d. Send a mailer to all your loyalty card members and give them an irresistible offer e. Setup an activity at local malls and increase sales.
Question 4: Samsonite has launched their latest business travel luggages, being the Brand manager of Delsey, you need to promote your existing range of business luggage. What will you do? a. Launch a promotional activity giving a discount on your current product b. Create a new discussion on your Facebook page talking about the benefits of your product. c. Create a mobile travel application that helps you plan your business travel. d. Send a mailer to all your existing customers and give them an irresistible offer. e. Setup an activity at local malls and increase sales. Question 5:
Dominos pizza has been the expert in delivering Pizzas on time for decades, you competition Pizza hut now claims that they have a Phd in delivery, being the brand custodian, how will you tackle you competition? a. Launch a promotional activity intensifying your ‘delivery on time or money back’ offer b. Create a new discussion on your Facebook page claiming to be the king of pizza delivery c. Create a mobile application that helps the customer track their delivery. d. Send a mailer to all Dominos loyalists and giving extra discount. e. Setup an activity at local malls and increase sales.