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Globalization “Globalization” is the first lecture by Anthony Giddiness as part of the Third Way political approach series, delivered at the Retie Lecture in 1999. The Retie Lecture, a national public service, was organized by the BBC- British Broadcasting Company in 1922. In this lecture Giddiness explores the meaning of globalization, America’s role in it, and its effects on nation-states, the economic environment, and established institutions.
Giddiness begins his lecture with a personal anecdote about a friend whom thought would presence the African pastimes and traditions in an evenings entertainment in remote area of central Africa and instead attended a viewing of Basic Instinct, an American film. The anecdote presents evidence and supports his claim. This technique immediately establishes the lecture as informal and personal. It humanities it and creates credibility. It is also a great way to capture the reader’s interest.
Giddiness proceeds with expressing the meaning behind the anecdote, it being globalization and exploring its effects and America’s role as the superpower. He captures the reader’s interest by translating the term globalization in three different languages with the purpose of hinting that it’s a world-wide discussed ERM. Shortly after the introductory anecdote, Giddiness begins using contrast. He contrasts two completely opposite views on globalization, that of the Skeptics and the Radicals.
The Skeptics, whom dispute the idea of globalization, believe that such is not real, that it’s Just talk, and it concerns no one. On the other hand, the Radicals, believe that not only is globalization real but it consequences everyone and the economy. In doing so, Giddiness provides his own opinion on the matter and while siding with the Radicals, disagrees on some level. While they believe globalization solely uniqueness the economy, Giddiness debates that it is not only economic but political, technological and cultural.
Giddiness uses all three types of reasoning in order to reach and persuade the most people possible. He presents Pathos by supporting his arguments at the beginning of the lecture with the personal anecdote, evoking feelings of humor. “A friend of mine studies village life in central Africa. A few years ago, she paid her first visit to a remote area where she was to carry out her fieldwork. The evening she got there, she was invited to a local home for an evenings entertainment. She expected to find out bout the traditional pastimes of this isolated community.
Instead, the evening turned out to be a viewing of Basic Instinct on video. The film at that point hadn’t even reached the cinemas in London. ” (Giddiness, 14). Lists his supports and states his conclusion logically. He rationally and coherently persuades and convinces the audience with statistics, facts and examples. I. E. “The share of the poorest fifth of the world’s population in global income has dropped from 2. 3% to 1. 4% over the past 10 years. The population taken by the richest fifth, on the other hand, has risen from 70% to 85%. ”
Giddiness is a vocal participant in British political debates and supports he left-center Labor Party with media appearances and articles. Articles of which have been published in New Statesman, a British political and cultural magazine London that is claimed to be true to its heritage of radial politics. Giddiness is to be considered one of the prominent modern sociologists. Giddiness background and achievements inspire credibility. This is ethos. In summary, Globalization is described by Giddiness as harmful and globally concerning. It affects families, nations, work, and traditions because they have come inadequate to new realities.
They feel powerless and mundane to globalization. It concerns not only macro levels but our personal lives. Globalization is more than a sheer economic phenomenon its hold is political, technological and cultural as well. For the Radicals this process is unique in the history of humanity. Along with a higher volume of trade than it ever was before, a global marketplace threatening the nation state has emerged. For the Skeptics globalization is nothing more than a reversion to what happened in the 19th century, thus leaving room for state intervention.