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BreadTalk ??? Boutique Bakery A Contemporary Lifestyle Concept BreadTalk opened in Singapore in July 2000 with a revolutionary take on the bread industry. Entering the market with its new concept of a boutique bakery, it shook up the bakery industry with its innovative and creative products. Currently the market leader in the new concept bakery, BreadTalk was listed in June 2003 on the Singapore Exchange, giving customers a stake in the popular bakery. BreadTalk has close to 200 varieties of breads that prides itself with unique names and personalities that echo fun irreverence.
Fun and creative advertising has struck a warm note with consumers. Another talking point is its sleek and modern interior design. Sleek Western concepts blend seamlessly with Eastern designs, creating a unique BreadTalk identity. Its trademark open-kitchen concept further allows customers to view the entire baking process from raw ingredients to finished products, giving customers the assurance of freshly-baked products all day long. An Award Winning Brand BreadTalk has received numerous awards in recognition of its spectacular business success and pioneering concepts.
In the 2002 ASME-SPH Singapore Promising Brand Awards (SPBA), BreadTalk was a winner in the Most Promising Brand category and was further voted by consumers as the Most Popular Brand. In the same year, BreadTalk was ranked Number 1 in the Enterprise 50 Start Up Awards organized by Accenture, beating other high technology firms. In 2003, it was again a winner in the Most Promising Brand category and was voted by judges as Most Distinctive Brand in 2003 in the SPBA Awards. BreadTalk ??? Boutique Bakery A Contemporary Lifestyle Concept
BreadTalk opened in Singapore in July 2000 with a revolutionary take on the bread industry. Entering the market with its new concept of a boutique bakery, it shook up the bakery industry with its innovative and creative products. Currently the market leader in the new concept bakery, BreadTalk was listed in June 2003 on the Singapore Exchange, giving customers a stake in the popular bakery. BreadTalk has close to 200 varieties of breads that prides itself with unique names and personalities that echo fun irreverence.
Fun and creative advertising has struck a warm note with consumers. Another talking point is its sleek and modern interior design. Sleek Western concepts blend seamlessly with Eastern designs, creating a unique BreadTalk identity. Its trademark open-kitchen concept further allows customers to view the entire baking process from raw ingredients to finished products, giving customers the assurance of freshly-baked products all day long. An Award Winning Brand BreadTalk has received numerous awards in recognition of its spectacular business success and pioneering concepts.
In the 2002 ASME-SPH Singapore Promising Brand Awards (SPBA), BreadTalk was a winner in the Most Promising Brand category and was further voted by consumers as the Most Popular Brand. In the same year, BreadTalk was ranked Number 1 in the Enterprise 50 Start Up Awards organized by Accenture, beating other high technology firms. In 2003, it was again a winner in the Most Promising Brand category and was voted by judges as Most Distinctive Brand in 2003 in the SPBA Awards. BreadTalk ??? Boutique Bakery A Contemporary Lifestyle Concept
BreadTalk opened in Singapore in July 2000 with a revolutionary take on the bread industry. Entering the market with its new concept of a boutique bakery, it shook up the bakery industry with its innovative and creative products. Currently the market leader in the new concept bakery, BreadTalk was listed in June 2003 on the Singapore Exchange, giving customers a stake in the popular bakery. BreadTalk has close to 200 varieties of breads that prides itself with unique names and personalities that echo fun irreverence. Fun and creative dvertising has struck a warm note with consumers. Another talking point is its sleek and modern interior design. Sleek Western concepts blend seamlessly with Eastern designs, creating a unique BreadTalk identity. Its trademark open-kitchen concept further allows customers to view the entire baking process from raw ingredients to finished products, giving customers the assurance of freshly-baked products all day long. An Award Winning Brand BreadTalk has received numerous awards in recognition of its spectacular business success and pioneering concepts.
In the 2002 ASME-SPH Singapore Promising Brand Awards (SPBA), BreadTalk was a winner in the Most Promising Brand category and was further voted by consumers as the Most Popular Brand. In the same year, BreadTalk was ranked Number 1 in the Enterprise 50 Start Up Awards organized by Accenture, beating other high technology firms. In 2003, it was again a winner in the Most Promising Brand category and was voted by judges as Most Distinctive Brand in 2003 in the SPBA Awards. BreadTalk was also accorded Superbrands status by the SuperBrands Council 2002/2003.
Most recently in mid-2003, it was awarded the HACCP by PSB for practicing strict hygiene standards in food quality and preparation procedures. International Business Development Since its opening, BreadTalk has received numerous enquires on franchising its brand. With our home base in Singapore, our first franchise outlet has opened in Jakarta, May 2003 to great success. Following the success in Jakarta with four outlets to date, Shanghai was the next country to follow with its direct investment. To date, BreadTalk has signed master agreements for the Philippines, Malaysia and the GCC of the Middle East.
These countries would open their first franchise outlet in the 2nd quarter of 2004. Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events. As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display.
The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products. From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”.
Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction. Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes.
Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products
Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction. Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… BreadTalk ??? Boutique Bakery A Contemporary Lifestyle Concept
BreadTalk opened in Singapore in July 2000 with a revolutionary take on the bread industry. Entering the market with its new concept of a boutique bakery, it shook up the bakery industry with its innovative and creative products. Currently the market leader in the new concept bakery, BreadTalk was listed in June 2003 on the Singapore Exchange, giving customers a stake in the popular bakery. BreadTalk has close to 200 varieties of breads that prides itself with unique names and personalities that echo fun irreverence.
Fun and creative advertising has struck a warm note with consumers. Another talking point is its sleek and modern interior design. Sleek Western concepts blend seamlessly with Eastern designs, creating a unique BreadTalk identity. Its trademark open-kitchen concept further allows customers to view the entire baking process from raw ingredients to finished products, giving customers the assurance of freshly-baked products all day long. An Award Winning Brand BreadTalk has received numerous awards in recognition of its spectacular business success and pioneering concepts.
In the 2002 ASME-SPH Singapore Promising Brand Awards (SPBA), BreadTalk was a winner in the Most Promising Brand category and was further voted by consumers as the Most Popular Brand. In the same year, BreadTalk was ranked Number 1 in the Enterprise 50 Start Up Awards organized by Accenture, beating other high technology firms. In 2003, it was again a winner in the Most Promising Brand category and was voted by judges as Most Distinctive Brand in 2003 in the SPBA Awards. BreadTalk was also accorded Superbrands status by the SuperBrands Council 2002/2003.
Most recently in mid-2003, it was awarded the HACCP by PSB for practicing strict hygiene standards in food quality and preparation procedures. International Business Development Since its opening, BreadTalk has received numerous enquires on franchising its brand. With our home base in Singapore, our first franchise outlet has opened in Jakarta, May 2003 to great success. Following the success in Jakarta with four outlets to date, Shanghai was the next country to follow with its direct investment. To date, BreadTalk has signed master agreements for the Philippines, Malaysia and the GCC of the Middle East.
These countries would open their first franchise outlet in the 2nd quarter of 2004. Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events. As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display.
The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products. From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”.
Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction. Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes.
Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products
Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction. Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… BreadTalk ??? Boutique Bakery A Contemporary Lifestyle Concept
BreadTalk opened in Singapore in July 2000 with a revolutionary take on the bread industry. Entering the market with its new concept of a boutique bakery, it shook up the bakery industry with its innovative and creative products. Currently the market leader in the new concept bakery, BreadTalk was listed in June 2003 on the Singapore Exchange, giving customers a stake in the popular bakery. BreadTalk has close to 200 varieties of breads that prides itself with unique names and personalities that echo fun irreverence.
Fun and creative advertising has struck a warm note with consumers. Another talking point is its sleek and modern interior design. Sleek Western concepts blend seamlessly with Eastern designs, creating a unique BreadTalk identity. Its trademark open-kitchen concept further allows customers to view the entire baking process from raw ingredients to finished products, giving customers the assurance of freshly-baked products all day long. An Award Winning Brand BreadTalk has received numerous awards in recognition of its spectacular business success and pioneering concepts.
In the 2002 ASME-SPH Singapore Promising Brand Awards (SPBA), BreadTalk was a winner in the Most Promising Brand category and was further voted by consumers as the Most Popular Brand. In the same year, BreadTalk was ranked Number 1 in the Enterprise 50 Start Up Awards organized by Accenture, beating other high technology firms. In 2003, it was again a winner in the Most Promising Brand category and was voted by judges as Most Distinctive Brand in 2003 in the SPBA Awards. BreadTalk was also accorded Superbrands status by the SuperBrands Council 2002/2003.
Most recently in mid-2003, it was awarded the HACCP by PSB for practicing strict hygiene standards in food quality and preparation procedures. International Business Development Since its opening, BreadTalk has received numerous enquires on franchising its brand. With our home base in Singapore, our first franchise outlet has opened in Jakarta, May 2003 to great success. Following the success in Jakarta with four outlets to date, Shanghai was the next country to follow with its direct investment. To date, BreadTalk has signed master agreements for the Philippines, Malaysia and the GCC of the Middle East.
These countries would open their first franchise outlet in the 2nd quarter of 2004. Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events. As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display.
The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products. From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”.
Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction. Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes.
Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.
Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products
Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction. Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market.
More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events. As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained nternational appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products. From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004.
Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction. Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… BreadTalk ??? Boutique Bakery
A Contemporary Lifestyle Concept BreadTalk opened in Singapore in July 2000 with a revolutionary take on the bread industry. Entering the market with its new concept of a boutique bakery, it shook up the bakery industry with its innovative and creative products. Currently the market leader in the new concept bakery, BreadTalk was listed in June 2003 on the Singapore Exchange, giving customers a stake in the popular bakery. BreadTalk has close to 200 varieties of breads that prides itself with unique names and personalities that echo fun irreverence.
Fun and creative advertising has struck a warm note with consumers. Another talking point is its sleek and modern interior design. Sleek Western concepts blend seamlessly with Eastern designs, creating a unique BreadTalk identity. Its trademark open-kitchen concept further allows customers to view the entire baking process from raw ingredients to finished products, giving customers the assurance of freshly-baked products all day long. An Award Winning Brand BreadTalk has received numerous awards in recognition of its spectacular business success and pioneering concepts.
In the 2002 ASME-SPH Singapore Promising Brand Awards (SPBA), BreadTalk was a winner in the Most Promising Brand category and was further voted by consumers as the Most Popular Brand. In the same year, BreadTalk was ranked Number 1 in the Enterprise 50 Start Up Awards organized by Accenture, beating other high technology firms. In 2003, it was again a winner in the Most Promising Brand category and was voted by judges as Most Distinctive Brand in 2003 in the SPBA Awards. BreadTalk was also accorded Superbrands status by the SuperBrands Council 2002/2003.
Most recently in mid-2003, it was awarded the HACCP by PSB for practicing strict hygiene standards in food quality and preparation procedures. International Business Development Since its opening, BreadTalk has received numerous enquires on franchising its brand. With our home base in Singapore, our first franchise outlet has opened in Jakarta, May 2003 to great success. Following the success in Jakarta with four outlets to date, Shanghai was the next country to follow with its direct investment. To date, BreadTalk has signed master agreements for the Philippines, Malaysia and the GCC of the Middle East.
These countries would open their first franchise outlet in the 2nd quarter of 2004. Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events. As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display.
The outlets’ “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products. From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”.
Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction. Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes.
Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk constantly introduces new products to cater to customers’ changing tastes. It currently introduces approximately 10… Unique Concept and Branding The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflect