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MGM is a manufacturer and exporter of fabrics, mans wears suiting, under garments and TRY suiting. It is located in Billiard city which is very famous for national & international textile market in the production of suiting & shirting. In the beginning company produced the same product as competitors but later on it started production of different designs of fabrics which change its local market into national and now in international market.
In initial stage company used moderate rates to enter into national market. Then company appointed experts who advised to produce different designs of products other than competitor which was a great decision of management because it changed Meany’s national market into international market. This decision was economically profitable for company too. Now Billiard has become a textile hub so it is necessary for company to apply some new marketing strategies to face tough competition and to expand the business to increase its sales and market share in national market.
The strategies which company wants to implement will really very beneficial in terms of economically, they will bring a drastic change in company’s turnover and will get a guaranteed position in best 20 companies of Billiard. Introduction Late Shari Admiral Masking established a small scale textile factory “Mohamed Cotton Mills” in the year 1944 in Billiard city which is known for national & international textile market in the production of suiting & shirting. The main purpose to start this business was to contribute economically in development of Billiard.
It started production as weaving unit but gradually it started also production of fabrics, mans apparel suiting, hosiery and TRY suiting. In the first 2-3 years company covered only local market. Then company selected some agents to cover national market. It was an impersonal promotion tool but was not so effective. After that management appointed two experts who advised to supply different designs of fabrics to attract more and more customers. This advice was crucial for the company’s future and it got export orders.
On the other hand Billiard became a hub of manufacturers of suiting and shirting. Today it is necessary to apply those marketing strategies which are enabling them to compete and to expand via. Use of advertisement in National Magazines, connect to new retails by mails and personally and organizing a contest. These new strategies have really changed the company’s reference in terms of a secured position as in at the best is 20 companies. Methodology Survival of any company depends on its earning capacity which is directly related to sales promotional tools.
So to start research proposal it was necessary for me to clear the concept of marketing strategies in which books and websites help me a lot. I presented possible marketing strategies in a diagram. For completing the investigation I interviewed Mr.. Shish Masking Director and Marketing manager of “Mohamed Cotton Mills”. He explained about current marketing strategies of company and their effects on sales. I presented company’s turnover from 2005 to 2011 in graph form. He also explained about new marketing strategies which company wants to apply to augment its sales and to secure a position.
I presented company’s existing and upcoming marketing strategies also. I also interviewed Mr.. Regard Kumar Actual (The Technical manager of firm) who explained about their new strategies to expand this company growth in spite of tough competitions by others. He discussed about advertisement in magazines, directly connecting to retailers and a benefit scheme and contest for retailers and agents. Research was incomplete without the investigation of other companies of this industry. So, I interviewed only Mr..