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The Plantation made its debut at the Consumer Electronics Show in June 1 991 when Sony revealed its console, a Super Family/SENSE with a built-in CD- ROOM drive. However, a day after the announcement, Nintendo announced that it would be breaking its partnership with Sony. The deal was broken by Nintendo after they were unable to come to an agreement on how revenue would be split between the two companies. The breaking of the partnership infuriated Sony President Nor Gogh, who responded by appointing Guttural with the responsibility of developing of the Plantation project to rival Nintendo.
The original Plantation released in December 1 994 was the first of the ubiquitous Plantation series of console and hand-held game devices. Target Market They targeted at fans of video games and teenager or audience starting at 17+ and the focus is more on the male. Of course the games themselves have limits on who can play them, depending on the “content rating” on the game’s cover. Sony developed the Plantation with the intention of hitting a wider, especially the older generation of gaming enthusiasts.
Marketing Mix * product: “A successful marketing efforts result in product that become a part of everyday life”, and that what Sony reached by offers games of all genres to match customers gaming preference. With its product Plantation they have succeeded in satisfying the customers’ wishes by developing it among the time as requirements of the customers and their needs. * Distribution Decisions with respect to distribution focus on making the product available in adequate quantities at places where customers are normally expected to shop for them to satisfy their needs.
Selecting the appropriate retailers or wholesalers is an important thing. Plantation covered the market. It’s distributes it in various channels, customer buy it from the retailers agonized by Sony, and these retailers buy the products directly from the company itself. * Promotion Promotion is a key element of marketing program and is concerned with effectively and efficiently communicating the decisions of marketing strategy.
A company’s promotional efforts are the only controllable means to create awareness among publics about itself, the products and services it offers, their features and influence their attitudes favorably. Advertising campaign carried out by Sony to promote their product for Plantation was big, they published video clips on the Internet, and they have advertisements in television screens, newspapers and magazines all over the world and other promotional media are very important in term of creation awareness about it.
Some Of the phrases in the ads are: “Live In Your World. Play In Ours. ” ‘Wherever, Whenever, Forever. ” The most notable of recent Plantation commercials is the series of “It Only Does Everything”, these commercials garnered popularity among gamers. * price Pricing decisions are almost always made in consultation with marketing management. Customers directly relate price to quality. Plantation is with rice range from moderately-high.
Here in Saudi Arabia its price varies from SIR 1 300 to 1700 first raises the market, and then begins gradually decrease Marketing Environment * Competitive Biggest competitors to Plantation are WI of Nintendo and Oxbow from Microsoft. The competition among them is very strong, Plantation sales dropped against WI at the beginning of 2008, and one of the reasons is its low price. *Numbers in thousands * Technological The current penetration Of Internet creates the stimulus for the increase use of Internet as information.
The introductions of new technologies have changed the nature of customer’s expectations, creating new zones of tolerance. Today, customers expect more flexibility, speed and dependability from retailers, than before the introduction of web-based technologies. * Coloratura The price has become the key determinant of purchase choice. Various consumers are always looking for the best price opportunities. Also, research shows the large number of UK consumers’ choice of product strongly depends on the appeal of product mix and its congruence with their self- concept.