Words: 685
Consider the role of the new technology in your case study. How has it enhanced audience engagement and activity? (marks) Robin Fenny, well known for her stage name ‘Airman’s a Barbarian recording artist and actress. Signed on to ROCK nation record label, run by Jay-z an ex-musician in the hip-hop world. Airman’s music is related to her life and of her womankind, which is shown across by her music video and also by song lyrics.
The target audience for Iranian would be from the ages of 18 and onwards and she is shown in exploitive ways , Iranians image at first was ally girl laid back and innocent her hair was natural and long and she liked to show of her figure in elegant outfits whereas now, Iranian has said she is not a role model for people’s children and has the right to wear skimpy outfits, suggestive imagery, swearing, drinking and smoking are only some of the vices she partakes in publicly, this is also seen in her music video and magazine covers at time not only that the magazines she features in are all grown up magazine such as EEL.
However despite her appearances some of her songs content is more slang than more formal ND this requires some youths to actually pay attention to her music despite the fact there not the target audience, making a secondary audience. A secondary audience of Iranian fans would listen to her for its similarities to ‘urban music’ in style. Another secondary audience would be the (possibly males) fans of Airman’s music because of her sexuality and also youth. The target audience of her website would be fans of Airman’s who have actively searched for her Also, the website is linked to from the Rock Nation Defer.
Jam Recordings website so a secondary audience of artists fans who happened to be on the website will see it. Other secondary audiences include those who have the trailer ‘suggested’ to them on Youth. With the use Youth her music videos will encourage audience to discuss about her music, also her music video -Debate topic area in the video that the audience may of liked and giver her feedback This would be put out by her producer Jay-z , for her to get more social fame , the use of new technology with other sources such as Twitter or Faceable page- ‘Like’ and writing on wall.
Despite this with is produced by her producer Jay-z , Iranian also manages it herself by having Mainstream which she posts personal pictures which her website or Faceable sources wouldn’t have . Also with E-shopping gives the opportunity to buy DVD, CONCERT& MERCHANDISES also choose to watch bonus features including behind the scenes of photo shoots and music videos. Allowing fans to directly buy goods without an intermediary service. Airman’s provides us with a use of gratifications different worlds in which she lives as being an independent woman.
Her personal identity-As a strong woman who can go through anything and still lift herself from the stressful. Websites linked to the when Iranian did a talk on Opera about her domestic violence with ex- boyfriend Chris brown had links to domestic violence helpline to enable audiences of today to understand the problems she had and encouraging anyone who goes through that sort of problem there’s help out there . She values herself as a woman, with Feminine values which are also explored in the album, trailer & website which he audience will be able to relate to.
The Iranian website allows active audience letting them be able to give their opinions and perhaps influence the future success of the album , Positive/negative reviews also featured encouraging freedom of speech, audiences are then encouraged to ‘review the review emphasizing active audience. The more active audience the more people will be encouraged to view due to what may be said on her website , gaining more fans and making her music rise in the music rank and her earning of EYE million go up.