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Marketing Plan (Group) 30-40% Aims and Unit Learning Outcomes Know how to plan the marketing for various different industries. Understand the concrete benefits to be gained from marketing planning. Learn the theoretical and practical aspects of marketing planning, and explore the global and local trends in the field. Develop your knowledge of the financial factors involved in, and legal controls over marketing planning. Upon completion of this unit students will be able to: 1 . Critically evaluate the benefits gained from the marketing planning process to a angel of 2.
Apply the tools of environmental analysis to a current marketing situation. 3. Apply the theory and practice of marketing planning to an organization including analyzing the impact of global and local trends, and the impact of financial and legal controls in the sector. 4. Function as an effective member of a diverse team. Page 2 of 8 Generic Skills Outcomes You will be provided with feedback on your progress in attaining the following generic skills: Teamwork skills Analysis skills Problems solving skills Communication skills Strategic thinking skills Ability to tackle unfamiliar problems
Ability to engage in critical enquiry and discussion Content Marketing and the concept of planning and strategy Strategic marketing Understanding corporate appraisal, competition and customers Environment scanning and measuring strengths and weaknesses Developing marketing objectives and goals Strategy selection, portfolio analysis and strategic tools Marketing strategies and the marketing mix Page 3 of 8 PART S: Unit Improvements Feedback provided by previous students through the Student Survey has resulted in improvements that have been made to this unit.
Recent improvements include: Change of text book. The previous text book contained examples and case studies of U. S. Based organizations. The current text book is an Asia-Pacific edition, hence the examples and case studies are predominantly Australian. A revised format has been suggested for the Marketing Plan which is based on the content of the current text book. This format is designed to elicit more creativity and flexibility in developing the Marketing Plan.
Unit Teaching Staff Name Role Room Phone Cassock Proof Tony Lobo unit convener ABA 110 9214 Email Consultation Times alobo@swin. Dude. AU wed 0830 to 1030 Other times by apt. 8535 Activity Total Hours Hours per Week Teaching Period Weeks Lectures 24 hours 2 hours Weeks 1 to 12 Tutorials 10 hours 1 hour Week by Week Schedule Date Lecture Topic Assessment Introduction, unit overview Marketing and the concept of planning and strategy.