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This paper will look into some specific case of banned advertising due to its misleading as well as misunderstanding graphic usage. Advertising is a communication tool to easily approach consumers. It persuades people to take actions as to buy goods or services by providing informative and visual messages. Advertising is called ‘a system Of magic’ (Craig, 2004); it helps business approach the meaning and values of products to consumers via Edie industry. Psychologically, advertising gives products an identity formation in public.
In order to understand the advertising, consumers must connect the socio-culture and products being advertised. As a result, advertising gives products a meaning code of meaning, which consumers are interested in and to buy the products. However, in order to persuade and attract consumers, advertisers sometimes abuse using misleading language in the adverts, it leads to a falsify advert; therefore, it should be banned. For samples, McDonald’s fries advert was banned in 2003 because of its misleading consumers about its fries (BBC, 2003).
According to AS (Advertising Standard Authority) report, advertisers has put the language in a different context for customers to buy the fries, as “we peel them, slice them, fry them and that’s it’. But there were complaints about the fries that the process of making fries had been left out as par-frying, freezing, adding salt and sugar solution. In this case, the adverts missed some steps of making rises process, which made customers misunderstood about the fries that they were fresh-made.
The report said “because material parts of that process were omitted from the advertisement, the authority concluded that the advertisement was misleading” (BBC, 2003).