Words: 383
Geographic Segmentation – Darner’s Longhorn chain is armorial located in the eastern half of the country which will provide future opportunities in regards to expansion. Demographic Segmentation – Darner’s strategy In regards to the Red Lobster chain Is an excellent example of Demographic Segmentation. He Identified the gap between the white tablecloth style restaurant and the fast food chain and he filled that void with Red Lobster.
Cryptographic Segmentation ?? Darner’s Olive Garden chain of restaurants have effectively created a contrived Italian family to ensure that those customers seeking emotional Irishmen find what they are looking for. Olive Garden marketing discovered that their customers were looking for more than physical nourishment. Question 2 The Darned Company has done a very good Job at downplaying the common ownership of their restaurants and maintaining their distinct brands.
The number of brands under Darned ownership is very impressive, especially considering that before this report I had never heard of the Darned Company; Eddie Vs. Prime Seafood, Wildfowl Seafood Grille, The Capital Grille, Bahamas Breeze, Seasons 52 and the Yard House are all Darned endeavors. Each of these business lines are positioned to meet specific customer needs without belying their corporate ownership.
Question 3 While the standardization of the kitchen operations promotes an efficient and cost effective program, it can also lead to each brand becoming more like the other restaurants for the sake of efficiency. This could lead to customers losing their belief that their favorite Darned restaurant is unique and not as special as they previously believed. Question 4 Based on the efficiencies of Darner’s kitchen operations and their dedication to roving quality product, they could survive a significant business mistake in a very short time and then refocus on growth.
Due to the separation of their products, any one of the brands could falter while the rest of the brands could continue to grow Question 5 I would recommend that the Darned brand continue to find market segments where they can continue to bridge the gap between the white tablecloth segment and fast food. I would also recommend that they begin to offer lower calorie, organic and we are now seeing, it could be very lucrative to have tasty and healthy alternatives on the menu.